Four case studies on corporate social responsibility. How cocacola company protects its multi billion dollar brand. Cocacola indias corporate social responsibilty strategy. Printed copies may also be ordered through the website. In 20 the cocacola company announced their latest corporate social. On chair in corporate responsibility at the european school of management and technology in berlin. Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. The cocacola challenge november 18, 2006 team h sean alexander mike bales sarit daniel erez eizenman ketan shah. Corporate social responsibility of coca cola amatil sample. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and cocacola. The cocacola hbc 2004 social responsibility report can be viewed online or downloaded as a pdf on the companys website. This research paper provides a theoretical investigation of the hypothesis that corporate social responsibility csr spending is an ideal lever for development therefore making it mandatory is effective on sustainable development. Cocacola has responded to the humanitarian crisis in the philippines by. In 20 the cocacola company announced their latest corporate social responsibility csr project.
Over 5,200 people lost their lives in the wake of typhoon haiyan. Welcome to this module about corporate social responsibility in the agrofood sector. Is coke cola using corporate social responsibility csr. Tacloban plant in 1892 candler incorporated a second company, the cocacola company the current corporation, and in 1910 candler had the earliest records of the company burned, further obscuring its legal origins. Doc coca cola india corporate social responsibility. Corporate social responsibility and competitive advantage at.
Aug 28, 20 discover a case study of coca cola india in which how they turns their corporate social irresponsibilityissue into corporate social responsibility that give benefits to parties around where coca cola india operates their factories. Cocacola bottling company ccb is the primary canadian bottler responsible for manufacturing, sales and distribution of most cocacola brands in canada. However, the history of corporate social responsibility is one that actually spans over two centuries. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept the companys top management also considers sustainability and responsibility principles in its decisions and discussions. Environment 57 employees 59 community 57 governance 55. The overall benefits which company is getting through strategic social investment for csr increases sales, reduces cost of production, supply security, lessen environment. In each and every company, corporate social responsibility is aimed at coming up with business processes that will have an overall positive impact on the society. A brief history of corporate social responsibility csr. We are a partner bottler company of the coca cola company and a member of the cocacola system, which is the most extensive system of distribution of soft drinks in the world. The 1800s and the birth of responsible organizations while there has been a recent spike in.
Rajul singh ajay raj singh ft09708 corporate social responsibility csr introduction corporate social responsibility is the action taken by a firm that appear to further some social. Cocacola hbc corporate social responsibility news, reports. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of environment. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept. Corporate social responsibility of the cocacola company for corporate social responsibility and sustainability class at iug, switzerland. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. Corporate social responsibility csr and sustainability data for the cocacola company, beverage manufacturing and usa. Corporate social responsibility at disney at disney, we are committed to operating an honorable and socially responsible company. Cocacola established corporate social responsibility policy with the concept of live positively, which include seven core areas. Coca cola corporate social responsibility research. Coca cola s bottling operations in rajasthan, india. This encyclopedia entry provides an overview of the topics of corporate social responsibility csr and corporate social performance csp.
The elementarythemed pdf of the ekocenter articulates the programs. In each of the countries in which cocacola company is situated, it takes its responsibilities as a. Cci corporate social responsibility and sustainability performance has been. Coca cola india what is csr corporate social responsibility. Pdf four case studies on corporate social responsibility. Pepsico has worked on replenishing water, solid waste management programme, partnership with farmers, healthy kids. Did you know that we give back at least 1% of the companys operating income. An overview of corporate social responsibility 4 what is the business case for csr. Social the cocacola company commits itself to its community through corporate social responsibility. By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, cocacola is demonstrating corporate social responsibilityif not in its products, then at least in its community involvement. She summarized the companys strategy as one of corporate social responsibility.
The pioneer group publishes the csr report which we summarized csr activities of the whole group. Pepsicocorporate social responsibility replenishing. Why corporate social responsibility matters in todays society view all blog posts under articles view all blog posts under online master of business administration more consumers than ever are demanding that companies change the way they do business, become more transparent, and take an active role in addressing social. Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of cocacola and chairwoman of star program. The business consumes resources of the environment and hence has the obligation to.
How nonprofits and businesses succeed through strategic alliances. This helps coca cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique coca cola themed products for corporate promotional uses. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. Corporate responsibility or sustainability is therefore a prominent feature of the business and society literature, addressing topics of business ethics, corporate social performance, global corporate citizenship, and stakeholder management. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. The impact of corporate social responsibility on sustainable.
Corporate social responsibility policy infosys limited version no. Corporate social responsibility of the cocacola company. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages each day. In addition, though it is possible to see footprints of csr thought and practice. Pepsicocorporate social responsibility replenishing water. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic. Corporate social responsibility does not avert the tragedy of. Corporate social responsibility in the coca cola company. Coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company.
The corporate social responsibility initiatives on coca. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia during the past four years has had a positive. Cocacola hbc cocacola hbc, which employs over 37,000 people, is one of the worlds largest bottlers of products of the cocacola company. The corporate social responsibility initiatives on coca cola business essay. Coca cola corporate social responsibility researchmethodology. Corporate social responsibility csr promotes a vision for the accountability of businesses in a wide range of stakeholders beyond shareholders and investors.
Corporate social responsibility and competitive advantage. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the companys expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and. Corporate social responsibility csr business ethics. My name is francesco bimbo, and im a researcher with the business economic group at wageningen university. Despite the adoption of these strategies, a number of companies that have adopted csr still performed dismally hence the need to establish whether nairobi coca cola bottling company ltd enjoys better competitive advantages by getting involved in csr.
Coca cola corporate social responsibility coca cola. In addition, though it is possible to see footprints of csr thought and practice throughout the world, mostly in developed countries. Nov 26, 20 coca cola shows corporate social responsibility in philippines. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas. Aug 25, 2015 coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment.
By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, cocacola is demonstrating corporate social responsibilityif. A case study in cocacola, corporate social responsibility, and. Calling the coca cola company tccc a local business on a global scale, chairman and ceo neville isdell yesterday explained how we are integrating corporate social responsibility csr into our core strategies and processes. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in. In spite of choosing a context favorable to the proposition, the results indicate that csr does not avert the tragedy of the commons. They offer a multilevel and multidisciplinary theoretical. Pepsico entered india in 1989 and has grown to become the countrys largest selling food and beverage company. The presentday csr also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity is a concept whereby business organizations consider the interest of society by taking responsibility. This case is about coca cola s corporate social responsibility csr initiatives in india. Keywords capitalism, coca cola, corporate community involvement, corporate social responsibility, governance, sociology references austin, je 2000 the collaboration challenge. Hansen, jm 2009 the relationship between corporate social responsibility and shareholder value. A landmark case in corporate social responsibility, ethical dilemmas, and the challenges of international business.
Cocacola corporate social responsibility coca cola. Why corporate social responsibility is important ohio. Sustainability our sustainable initiatives cocacola gb. Public relations cocacola and corporate social responsibility. This lesson illustrate the case study of coca cola, describing its corporate social responsibility plan. Corporate social responsibility csr and sustainability data for cocacola amatil limited, beverage manufacturing and australia. Is coke cola using corporate social responsibility csr to. The overall benefits which company is getting through strategic social. The production of cocacolas socially responsible corporate image. Corporate social responsibility in international law ilias bantekas i. An assessment of corporate social responsibility of cocacola bottlers philippines, inc.
Corporate social responsibility csr and sustainability data for coca cola amatil limited, beverage manufacturing and australia. She summarized the company s strategy as one of corporate social responsibility. Coca cola aims to give back at least 1% of its annual income for charitable causes annually. The cocacola company corporate social responsibility. Cocacola hbc is the secondlargest bottler of the brands of the cocacola company in terms of volume with sales of more than 2 billion unit cases. Environment 61 employees 64 community 61 governance 66. Corporate social responsibility and sustainable business. Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment. Pdf corporate social responsibility csr and corporate. In 20 the coca cola company announced their latest corporate social responsibility csr project. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. Cocacola is eschewing advertising for corporate social responsibility to help the philippines to recover.
Corporate social responsibility report coca cola icecek. Corporate social responsibility coca cola enterprises a business operates in an environment. At cocacola, csr is part of our commitment to establishing sustainable communities. The main areas of interest of csr are to protect the environment and welfare of workers, community and society at large, both today and tomorrow. Csr profile of coca cola hbc coca cola hbc is the secondlargest bottler of the brands of the coca cola company in terms of volume with sales of more than 2 billion unit cases. Discover a case study of coca cola india in which how they turns their corporate social irresponsibilityissue into corporate social responsibility that give benefits to parties around where. Management education can be an important source of new ideas.
Do conflicts affect a companys corporate social responsibility policy. Sep 25, 2019 the catalyst for modern corporate social responsibility. Formal writings on csr, or social responsibility sr, however, are largely a product of the 20th century, especially in the past 60 years. Corporate social responsibility of coca cola amatil. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages. The corporate social responsibility initiatives on coca cola. Four case studies on corporate social responsibility sustainicum. As bodies of the cocacola hbc group, the social responsibility. Corporate social responsibility csr is a business model that helps a company be socially accountableto itself, its stakeholders, and the public. The society expects that a company should improve the residents lifestyles by offering more job opportunities, good infrastructure, health care, education and some other aspects. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. Corporate social responsibility profile of coca cola. Coca cola is eschewing advertising for corporate social.
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